Post Raisin Bran: Haters of Kellogg’s Raisin Bran

The first raisin bran introduced in the United States was called Skinner’s Raisin Bran, in 1926.  It was made by the same company, U.S. Mills, that made Uncle Sam’s Cereal.  You can still buy Uncle Sam’s Cereal, but I find that cardboard with honey tastes much better.

Nowadays, when most people think of Raisin Bran, they are thinking of Kellogg’s Raisin Bran.   You know, the one with the “two scoops.”  Not surprisingly, Kellogg’s raisin bran is the most popular raisin bran in the United States, regardless of whether the flakes are small, the raisins are dried out, and it’s loaded with sugar, I mean, high-fructose corn syrup.  Enter “raisin bran” in google, and Kellogg’s Raisin Bran will be the first listing that pops up.

Post Raisin Bran, on the other hand, has bigger flakes and the raisins are a lot fluffier.  In their mind, and rightfully so, they feel they should have a larger share of the raisin bran market.  They’re better than Total Raisin Bran or some of the other knock offs or late comers to the Raisin Bran Wars.

So what does Post Raisin Bran do?  They make their cereal box eerily similar to the Kellogg’s Raisin Bran Box.  Same purple themed tone.  And, as you can see in the picture below, they even put Kellogg’s — in the same distinctive “Kellog’s” font no less — front and center on the box, right above a smaller label for “Post.”  If you were to look at this quickly, you would think, “Oh, it’s a Kellog’s Post Raisin Bran Cereal.”

Seems to me that this looks a lot like false advertising.  Decide for yourself.

 

Post Raisin Bran: Notice the purple themed box and the "Kellogs" right above the "Post."

 

 

Kellogg's Raisin Bran: It tastes worse than Post, but it's the original

 

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